Where the Shuswap meets the Okanagan

Mission, Vision, and Values

Our Statements of Purpose and Principle



Our mission is to enhance the health and prosperity of our membership through leadership, partnership, education, advocacy, and promotion.


Our vision is to be an active partner in a vibrant, diverse, and successful business sector.


  • We believe that a healthy business sector is part of a healthy community as a whole.
  • We believe that today's actions should be conceived as tomorrow's legacy.
  • We will be ethical and honest.
  • We will be socially responsible.
  • We will be environmentally responsible.
  • We will be respectful of culture, heritage, and diversity.
  • We will be an employer of choice.
  • We will provide excellent service to our customers and consumers.